Behringer has announced that they will drop prices for its synthesizer products by up to 60% worldwide. The first new prices are online.
That prices for synthesizers went up is no longer news. I think one of the most prominent price adjustments remains that of Moog, which also sparked a lot of discussions. Now the situation in the chip market seems to have calmed down a bit, as there are price adjustments.
An hour ago I posted a deal article for a big discount on the Behringer Eurorack GO. I assumed that the product is on sale because of an upcoming new version. Wrong, shortly afterwards Behringer published a statement on Facebook that prices are now falling. And not a little.
Behringer Facebook Releases
Up to 60% price reduction on all our synths. As semiconductors become more available and prices come down, we’re able to ramp up production. In line with our promise to share our savings with you, we’re really excited to lower our pricing by up to 60%.Check out prices at our Superpartners’ websites and enjoy the savings. Thank you for all your support and loyalty. You’re the reason why we love what we do
Update: Amazon.de has dropped the price of the WASP Deluxe Synthesizer to 160€.
- Poly D for $599 (down from $809) (25% OFF)
- MonoPoly for $599 (down from $809) (25% OFF)
- WASP for $149 (down from $229) (34% OFF)
- CAT for $199 (down from $349) (42% OFF)
It looks even more significant with the entire Boog Bundles. The biggest System 55 bundle got a price drop of $1400 USD.
- System 15: $799 USD (from $1699 USD) (52% OFF)
- S35: $999 USD (from $2499 USD) (60% OFF)
- S55: $1599 USD (from $2999 USD) (46% OFF)
These examples show that prices are decreasing, which is always welcome. I hope other companies follow suit soon. It is not known whether every dealer passes on up to 60% to customers. I don’t think, but I could be wrong.
More information here: Behringer
So the prices are going back to the original MSRP. These companies realizing that raising prices and using inflation as the excuse didn’t work. Gotta love greedy capitalism.
They’re blowing out inventory that isn’t selling. Not everything has been reduced.
It will probably be step-by-step. Many retailers bought stocks at the old price, etc. But it shows the price direction is going down
Yeah i also hope other manufacturers follow suit. for example, Noise Engineering modules (which have always been over priced IMO) are laughably inflated these days.
I’m not seeing those reduced prices in Europe.
Some prices are reduced, as I stated in the article. Some others will probably never happen or come later. It depends on the dealer’s prices. The US is already a bit different in how they handle discounts.
Ah yes, make products cheaper in the first-world markets while not stopping their prices creeping up in third-world markets. The Crave is still not under ~$320 here. Thank you Behringer, very cool!
Why anybody would buy hardware synths nowadays, when you can get ten times as much for the same price if you buy soft synths, is beyond me. It’s completely psychological. “I feel better using a hardware synth, it sounds better.” No it doesn’t. You’re imagining it.