Apple revealed today some reasons why they don’t updated the MacPro lineup for music and video producers. It’s interesting to read the reasons and what they plan with the pro users. When we can trust them in this article, this will be great again for pro users in future, hopefully in 2018. Apple invited in the past a small group of journalists to their headquarter to Cupertino for a roundtable discussion about the future of the Mac and the pro line.
Here is a summary of the news:
- Completely rethought Mac Pro will feature a modular design – No launch until at least next year
- Brand new Apple-branded external display gear towards pro users.
- New iMac models for later this days and the Mac Mini is an important product to them but they don’t give further informations about the future of it.
Here are further informations found on macrumors.com
Apple marketing chief Phil Schiller apologized about the “pause in upgrades and updates” to the Mac Pro, and promised that Apple will have “something great” to replace it, according to TechCrunch. The Mac Pro went 1,202 days without an update prior to today’s spec bump, per the MacRumors Buyer’s Guide.
“If we’ve had a pause in upgrades and updates, we’re sorry for that — what happened with the Mac Pro — and we’re going to come out with something great to replace it.” Schiller also apologized about the current Mac Pro’s lack of upgradability and expandability, per Daring Fireball:
We’re not going to get into exactly what stage we’re in, just that we told the team to take the time to do something really great. To do something that can be supported for a long time with customers with updates and upgrades throughout the years. We’ll take the time it takes to do that. The current Mac Pro, as we’ve said a few times, was constrained thermally and it restricted our ability to upgrade it. And for that, we’re sorry to disappoint customers who wanted that, and we’ve asked the team to go and re-architect and design something great for the future that those Mac Pro customers who want more expandability, more upgradability in the future. It’ll meet more of those needs.
Schiller said Apple chose to be more transparent with today’s news because it “cares deeply” about pro users that “invest so much” in the Mac:
“We’ll talk about what’s going on and frankly be a little more transparent with some of the things we’re doing, some of the places we’re going, because our pro users desire that and we care deeply about them and we’re dedicated to communicating well with them and helping them understand what we’re doing and what we’re up to. We want to be as transparent as we can, for our pro users, and help them as they make their buying decisions. They invest so much in the Mac, we want to support them, and we care deeply about them. So that’s why we’re here.”
The overall tone was that Apple is committed to the Mac, even if the iPhone accounts for some two-thirds of Apple’s revenue.
We’re committed to the Mac, we’ve got great talent on the Mac, both hardware and software, we’ve got great products planned for the future, and as far as our horizon line can see, the Mac is a core component of the things Apple delivers, including to our pro customers.
In the end, the comparatively small but vocal community of pro users was loud enough that Apple likely felt lt it needed to respond now, rather than keep its plans for new products under wraps until later. It’s exciting news for Apple’s pro customers, even if some patience is still required until Apple’s roadmap materializes.
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