Avid Launched Transformizer Pro - A New Adaptive Sound Design Plugin For Pro Tools

If you look at the big studios in the world, one often finds Pro Tools as a DAW which is still seen as an industry standard. In addition to Pro Tools, Avid also develops plugins and audio interfaces which are mainly made for larger productions. The company launched today a super interesting sound design tool with which you can transfer any audio source in something complete new.

The company describe the technology behind this new plugin in these words: “The technology behind Transformizer is based on advanced analysis of the pitch, amplitude, duration, and timbre of a Parent section sound, ‘master sound’ and hereafter applying these parameters to control an additional set of Child section sounds. Through creative composition of sources and intuitively tweaking of parameters new sounds will be brought to life in seconds.”

Very interesting new plugin but unfortunately available only for the Pro Tools AAX plugin standard. The asking price is also in my opinion a bit to high.

The invention team behind Transformizer comes from Denmark and has over 25 years of experience in sound design within the film, TV, advertising and music business. Transformizer utilizes extensive digital signal processing and a UI with clear graphic visualization, together with additional separate outputs. It offers a big advantage in recording, as Transformizer also developed an AAX plug-in for Pro Tools, hence dramatically reduces editing time in various post processes and optimizes idea creation and composition workflows.

Transformizer was conceived in 2015 and built for the purpose of making sound design easier and more inspiring. It has been refined together with experts designing sound for today’s blockbuster Hollywood movies and sound tracks for TV and advertising. It is built for creative usefulness and practicality. It is like a ”Swiss army knife”, delivering innovation, craftsmanship, and quality for modern sound design and fast sound idea generation. A tool with which only you set the limits of what is possible