Music Tribe has announced today that TC Electronic and TC Helicon are closing their operations in Denmark and relocating to the UK, the home of their other brands.
TC Electronic and TC Helicon were two Danish companies best known for their effects processors. The TC 2290 is an iconic effect that was widely used in the mid-1980s.
In 2015, Music Tribe (parent of MIDAS and Behringer) acquired the TC Group, which became part of its growing portfolio of companies. That was 11 years ago. Now there’s a new development. As Music Tribe announces today, TC Electronic and TC Helicon will get a new home.
TC Electronic & TC Helicon
Goodbye Denmark. TC Electronic and TC Helicon have closed their offices in Aarhus (Denmark) and relocated to the UK.
They are now in the same location as MIDAS, Tubosound, and other Music Tribe companies. This change began 1-2 years ago and has now been concluded. However, it wasn’t just a simple change of location.
Music Tribe has parted ways with their Denmark team. They write in the official information:
We remain fully dedicated to the future of TC Electronic and TC Helicon and extend our deepest gratitude to the talented teams in Denmark for their passion and invaluable contributions. We wish them every success in the future.
This means new people, such as developers, will be working for the new TC Electronic and TC Helicon in England.
According to Music Tribe, TC Electronic and TC Helicon are entering a new phase of growth—driven by innovation, collaboration, and our ongoing commitment to excellence. They “realign operations to drive innovation”.
More:
As part of our strategic transformation, we are centralising Brand Management and R&D at our Manchester, UK, campus—home to Midas, Turbosound, Tannoy, and Aston Microphones—and expanding our R&D footprint in Italy.
These innovation hubs will foster closer collaboration and accelerate product development across all our brands. With this transition, operations in Denmark will be respectfully concluded.
My 2 Pennies
This means the reconstruction of both TC companies is now finalized. As a result, very little remains of the original Danish companies, which is a shame.
So the facade remains; the interior has been replaced. The talented developers that TC had were the most important pieces of this puzzle. Without them, it’s a new TC Group. So far, there’s been little sign of this “innovation.”
In recent years, there have been a few new pedals, like the Plethora series, but none of them represented any real innovation for me.
They did a big thing: they significantly lowered the prices compared to the pre-Music Tribe era. I’m curious to see which direction both companies will take. I’d guess it’s more in the prosumer/low-budget range than the other markets, but let’s see.
More information here: TC Electronic
TC Electronic products are available from my partner
