NAMM 2017 News: Roland introduced Roland Cloud

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Roland introduced at NAMM Show 2017 the Roland Cloud, a new subscription service where you can loan all their currently available and future plugins. It’s interesting to see that more and more plugin developer join the train of the subscription model. Looking forward how this model will grow in the next months. 

For customers, ROLAND CLOUD provides immediate access to an array of authentic Roland software synthesizers, including all titles from the popular PLUG-OUT Series (SH-101, SH-2, PROMARS, SYSTEM-100, SYSTEM-1). In addition, customers will enjoy access to all-new simple and great-sounding soft synths such as the all-new, ultra-deep-sampled TERA Series featuring TERA PIANO and iconic ANTHOLOGY 1987 soft synths. Future updates will introduce interactive online communities, a vibrant marketplace, and much more.
For MI dealers, ROLAND CLOUD represents a significant investment in expanding the market for music-making worldwide. While the unique subscription model will improve accessibility to a quality music-making experience for creators at any level, the opportunity for Roland to engage deeply and directly with its fans will drive new product and services development, and ultimately increase customer lifetime value for everyone. Along with launching the ROLAND CLOUD EARLY ACCESS BETA, the NAMM Show will also play host to “Everything Connected” demonstrations of RAINLINK, the company’s new high-resolution communication technology for digital musical instruments and computers. Used in combination with ROLAND CLOUD deep-sampled instruments such as TERA PIANO, RAINLINK provides a level of creative expression and control never-before experienced.
You can join the Roland Cloud for one months for free. The early access beta subscription on Roland Cloud is available at $19.95 per month. 
If you are interested how the Roland Synthesizers sounds, check out the videos below. I created for a selection of the Synthesizers audio demos. 

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